Based on EU AI Act Article 50 — enforceable since 2 August 2026
Do you write newsletters with ChatGPT? Generate visuals with Midjourney? Run a chatbot on your site? Use AI to draft your social posts, edit your podcast, or create marketing materials?
If so, the EU's new transparency rules might apply to what you publish — and they've been in force since 2 August 2026.
Here's the thing: Article 50 isn't about big tech. It's not about high-risk AI or complex industrial systems. It's about anyone who uses AI to create content and shares it with people in Europe. That includes freelancers, solo creators, small teams, and agencies operating in the EU — or publishing content that reaches an EU audience.
Some of what you do probably needs a label. Some of it definitely doesn't. And some of it falls into a grey area that depends on how you work.
This quick assessment will tell you which is which — based on your actual workflow, not generic advice. It's free, and you're welcome to share it with anyone who might find it useful.
Version 1.2 — 4 August 2026
Question 1 of 7
Do you use AI to write text that you publish?
Blog posts, newsletters, social media captions, articles, product descriptions, website copy — anything your audience reads.
Yes — AI writes it and I publish without major changes
Yes — AI drafts it but I substantially rewrite and edit
I only use AI for grammar, spelling, or formatting
No — I write everything myself
Question 2 of 7
Do you use AI to generate images or visuals?
Midjourney, DALL-E, Stable Diffusion, Canva's AI features, Adobe Firefly — images created from text prompts or AI generation.
Yes — I generate images with AI and publish them
I only use AI to enhance existing photos (background removal, upscaling)
No — I use my own photos/graphics or stock images
Question 3 of 7
Do you use AI for audio or video content?
AI voiceovers, text-to-speech, AI-generated video, synthetic avatars, AI dubbing, voice cloning.
Yes — AI generates voiceovers, video, or synthetic content I publish
I use AI to edit audio/video (noise removal, auto-captions, trimming)
No — I record and produce everything myself
Question 4 of 7
Do you have an AI chatbot or automated assistant that interacts with your audience?
A chatbot on your website, an AI-powered DM responder, an automated customer support widget, an AI assistant your users interact with.
Yes — my audience interacts with an AI directly
No — all interactions are with me or my team
Question 5 of 7
Does your content cover topics that could influence health decisions, public safety, or democratic processes?
The EU applies stricter labelling to AI-generated text on "matters of public interest." This includes: medical/health advice, public safety information, environmental claims, and political/democratic content. It does NOT include general business, technology, lifestyle, or creative topics.
Yes — I regularly publish content that could influence health, safety, or democratic decisions
Sometimes — it's not my main focus but I occasionally cover these areas
No — my content is business, technology, lifestyle, creative, or entertainment
Question 6 of 7
When you publish AI-generated content, do you review and edit it personally?
This matters legally. The EU provides an exception from labelling if a specific person exercises genuine editorial control — meaning they read it, check accuracy, make corrections, and take responsibility for the final version.
I always read, fact-check, and edit AI outputs before publishing
I skim it and fix obvious errors but don't deeply review
I often publish AI output directly or with minimal changes
I don't use AI for content (selected "no" earlier)
Question 7 of 7
Is your audience primarily in the EU?
The AI Act applies when content is available to people in the EU — regardless of where you're based.